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01 - BEN DAVIS
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CAT:COMMERCIAL - 001
REF #: 978-0882681/283
CONCEPT//CREATIVE DIRECTION//DIRECTOR
BEN DAVIS - PLENTY TOUGH IS A COMMERCIAL CAMPAIGN FOR THE BEN DAVIS COMPANY. THIS LOCAL SAN FRANCISCO WORKWEAR BRAND HAS BEEN INFLUENCING STREET AND CITY STYLE SINCE 1935. THEIR SLOGAN ‘PLENTY TOUGH’ INSPIRED THIS PIECE, WHICH FEATURED THE COLLABORATION OF SAN FRANCISCO LOCALS YOUNG AND OLD WHO HAVE WORN AND REPPED BEN DAVIS FOR DECADES. 

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